Unit iv case study consumer behavior
In addition to the five concepts, include information on the following topics when evaluating the overall effectiveness of the websites.
Describe how websites change to align with consumer demands. Are both websites updated with fresh graphics and information?
Explain how both websites capitalize on self-perception to influence consumer buying habits.
Analyze how personality characteristics impact buying behaviors and, ultimately, lifestyle choices. How does each website make the most of this behavior?
Your completed PowerPoint should be eight to 10 slides in length; this does not include your title and reference slides. You must include a minimum of three resources with this assignment. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.