Marketing discussion questions ch12 & 13

CHAPTER 12 DISCUSSION QUESTIONS 

1.Over 25 years ago, Tim and Nina Zagat began publishing leisure guides containing reviews of restaurants. Today, the renowned Zagat guides still contain reviews of restaurants, but they also rate hotels, entertainment, nightlife, movies, shopping, and even music. Go to http://www.zagat.com. In your opinion, are Zagat survey guides goods or services? Explain your reasoning. You should place your response as a WORD document in the Assignment Dropbox titled CHAPTER12_Q1 

2. Choose a service with which you do a lot of business. Write a memo to the manager explaining the importance of internal marketing and outlining what factors internal marketing includes. You should place your response as a WORD document in the Assignment Dropbox titled CHAPTER12_Q2

CHAPTER 13 DISCUSSION QUESTIONS

1. Discuss the concept of supply chain integration. How does it result in better customer-related outcomes? You should place your response as a WORD document in the Assignment Dropbox titled CHAPTER13_Q1 

2 .Decide which distribution intensity level—intensive, selective, or exclusive—is used for the following products, and why: Piaget watches, Land Rover sport utility vehicles, M & M’s, special edition Barbie dolls, Crest toothpaste. Explain your choice You should place your response as a WORD document in the Assignment Dropbox titled CHAPTER13_Q2

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Trustworthy
Information about client is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.